A/B testing is easy to understand; you take two variants and then compare their performance. If you A/B test your website, you might use two different sales pages, adopt two different calls to action, or simply use two different colours for your drop-down menus.
Here are just four reasons why A/B testing your website is something to commit to.
1. Easy and Inexpensive
A/B testing can provide you with invaluable data, and all without involving much cost or effort on your part.
Most private branch telephone exchanges, or PABXs, rely on internal extensions to work. This usually means that telephone systems have one of two types of wiring system installed. The first is what is known as a proprietary – or sometimes digital – extension. The other is an analogue extension which you would fit a standard telephone to. In either case, you may notice that when you make a call to a particular extension that speech does not have the desired level of clarity.